Lisa Toohey

It can be hard to make an impact in today’s book market. With so many other distractions, readers have become harder to reach. It takes planning, dedication, and time to spin an idea onto a page, and it takes a concerted effort to begin selling books to readers. Authors need to have a strategy to help market their book.


For authors, it is hard to get noticed. Landing a publishing contract is already hard enough, but even after getting published, an author still needs to build a readership. My goal is to help emerging authors – and established authors – reach new markets. Authors must always be striving to connect with more readers and take their book further into the public eye.


Book promotion and book marketing are tools that can help authors expand their readership further and increase their book sales. As a marketing expert, it is my job to help authors develop book marketing plans that can take their book as high as it can go